Amazon Alexa
Get the owners Bose and Sonos speakers to activate Amazon Alexa on their devices.
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Date
JUNE 2022
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Roles
MOTION DESIGNER
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Agency
A Strategic Solve
Our media strategy sought to educate Bose and Sonos owners about their speaker’s built-in Alexa capabilities through multiple digital touchpoints. Using the Alexa brand’s existing visual language, we set out to create a unified campaign that stood out in digital spaces and was easy to understand in a single glance.
Creative Execution
Alongside a copywriter, I worked as the graphic designer and animator to execute simple, illustrated visuals for paid social media, display banner ads and email. The result was a cohesive campaign that made setting up Alexa on Bose and Sonos speakers easy to understand.
