Talus Pay
Design a printed booklet to educate small business owners about payment processing.
Talus Pay is a credit card processing company with an emphasis on providing trusted advice and tailored payment solutions for small- to mid-sized businesses.
Through interviews with sales representatives, I discovered that many businesses owners are confused by the payment processing industry. I acted as creative director and graphic designer to create an educational booklet. This branded booklet breaks down the basics of payment processing while keeping Talus Pay’s identity at the forefront.
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Date
JANUARY 2019
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Roles
ART DIRECTION
GRAPHIC DESIGN -
Company



Reflections
In a beta test of five sales representatives, all five saw an increase in conversations and sales by using the booklet at a conversation starter in their sales pitches.