TaxAct

Give TaxAct a fun and strategic social media presence for the 2019 tax season.

TaxAct is a DIY tax preparation software boasting more than 20 years in the tax prep biz. For the 2019 tax season, my team was tasked with creating an entirely revamped social presence to establish TaxAct as your bright bestie who can help you with all your tax needs.

Alongside a copywriter and social media strategist, my team worked to establish a social strategy and visual identity for social media from the ground up. As the visual lead, I filled the roles of art director, graphic designer, illustrator and editor throughout the campaign. I created playful, colorful illustrations to make tax news eye-catching and thumb-stopping.

The campaign highlights activities the audiences will have more time for when tax preparation is not consuming their precious spring months leading up to Tax Day in April. In a 2-day photoshoot, I art directed the video, stop-motion and photo content centered around travel, hobbies, housework and family time.