Texas Instruments Education

Show off the rose gold TI-84 Calculator on Instagram.

On Instagram, math and science lovers post organic “studygram” photos with their TI Calculators showing their studying spread. Our brilliant social media strategist and partners at TI Calculators wanted to duplicate this trend to show off the new rose gold calculator.

  • Date

    AUGUST 2018

  • Roles

    ART DIRECTION
    PHOTOGRAPHY

  • Agency

    GOLIN

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rose_gold_multi_notebook.jpg

Reflections

I worked as art director and photographer on a small, agency-side team produced Mashable-worthy photos for Texas Instruments’ Instagram. This earned media buzz on Mashable from our organic social media execution helped to drive awareness and sales of the rose gold TI-84 calculator.

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