Talus Pay Social Media
Develop and execute a social media strategy for payment processing company, Talus Pay.
Talus Pay provides payment processing services to small- to mid-sized companies across the United States. As their social media manager, I was responsible for executing Talus Pay’s marketing strategy in social media spaces. Talus Pay took a content-led approach to marketing, focusing on email, blogs and social media content to provide value to America’s Main Street merchants.
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Date
2019 - 2021
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Roles
SOCIAL MEDIA STRATEGY
CHANNEL MANAGEMENT
CONCEPT IDEATION
GRAPHIC DESIGN
ANIMATION
COPYWRITING
VIDEO EDITING -
Company
Integrated Strategy
As a marketing team, our strategy was to sow trust in prospects and customers by providing helpful information to small business owners. On social media, this meant creating high-impact content with substance.
Creative Execution
As social media manager for Talus Pay, I aimed to infuse the feed with as much value and variety as possible to win the eyeballs of scrollers.
I researched helpful content for small business owners and developed a monthly content calendar for Instagram, Facebook, LinkedIn and Twitter. Topics included a mix of timely and evergreen information that included things like “How to Work with a Family Member” and “A Breakdown of Small Business Aid Available During the COVID-19 Pandemic.”
I also wrote social copy, built social post visual assets, and strategically scheduled posts in a monthly content calendar.
Reflections
We executed 125 unique posts across 4 channels. The Talus Pay Instagram account has seen a 50% increase in followers with a 2.2% engagement rate.