FedEx
Develop an organic Pinterest campaign featuring FedEx’s Small Business Grant Finalists.
FedEx, the world’s largest shipping and logistics brand, tasked my team with creating a Pinterest campaign featuring FedEx Small Business Grant Finalists during the 2018 holiday season.
We wanted to empower FedEx customers (both business owners and shoppers alike) to take control of any holiday occasion with aspirational gift guides, occasion-focused shopping lists, and aspirational DIYs for the holiday season.
As the art director on this campaign, I created detailed moodboards, organized prop procurement, wrote extensive shot lists, styled scenes and collaborated with the photographer to capture over 20 final shots in a 1-day photoshoot.
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Date
DECEMBER 2018
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Roles
CONCEPT IDEATION
ART DIRECTION
GRAPHIC DESIGN
PHOTO EDITING -
Agency
Reflections
The final Pins achieved nearly double the number saves per Pin than the next highest performing posts. The campaign also brought awareness to the FedEx Small Business Grant competition among consumer businesses who often use Pinterest for inspiration and advertising.